All of the coffee in the world comes primarily from the same group of countries: places like Uganda, Ethiopia, and Kenya; El Salvador, Brazil, and Colombia. These are beautiful countries, filled with rich culture, lush scenery, and innovative, talented people who have a lot to offer the rest of the world.
At La Terza, we work hard to ensure that the work of the farmers who supply our coffee is honored and that they are treated well through our (and your) purchases. Because the truth is, we cherish these coffees and the human beings behind them. The farmers, their families, and their employees work hard to grow and harvest high-quality beans in a way that we would never be able to do here in America. There is a lot we can learn from them: their hard work, their commitment to excellence, and their perseverance through droughts and unpredictable climate.
Not only does coffee help energize us for our day and bring us together for community and conversation, but it also contributes $42.5 billion to the global economy. Think of every coffee shop in America–in the world!–and how many jobs coffee provides for people. How many medical bills it pays, how many children it sends to school, how many gifts it buys for people who need loved. We could do none of this without the hard work of so many people in these gorgeous equatorial countries.
Our New Limited Edition Blend
For our newest, limited edition blend, we want to celebrate these places, their beauty, and everything these lands and their people have to offer. We selected two different coffees, one that was grown and harvested in El Salvador and one that hails from Ethiopia. (Ethiopia is actually the original birthplace of coffee; we have so many amazing drinks today because of what has come out of that country!)
We call this new blend Kahawa Kutoka Mahali Hermosa, which means “Coffee from Beautiful Places” in a combination of Swahili (the language spoken in many African countries) and Spanish. You can expects notes of vibrant blueberry and sweet milk chocolate with caramel undertones.
Today, when we honor the life and work of Dr. Martin Luther King Jr., seems to be as appropriate a day as ever to share this blend with you. As Dr. King said, “True peace is not merely the absence of tension: it is the presence of justice.” So what does justice look like at La Terza and in the coffee industry? It looks like every individual whose hands those beans pass through being respected as a valuable human being. It looks like their work being honored, through the words we use and the money we spend.
This week, the La Terza team is taking a moment to reflect on how extremely thankful we are for the coffee industry and all of the hands behind it, and we are celebrating the lands and the people who make it happen.
Stop into our Roasterie to purchase a bag or two of Kahawa Kutoka Mahali Hermosa, or you can order it online and receive a freshly-roasted bag right to your door. 15% of proceeds will go to the United Nations Agencies which help people in need around the world.